Ride Your Motorcycle Week returns from Nov 29 to Dec 5. This year’s focus is getting riders back on their bikes after lockdown as the summer riding season beckons. The event will push for riders to dust off their motorcycles and get going whether they prefer dirt riding, race tracks, commuting or adventuring.
Previously known as Ride Your Motorcycle to Work Week, the change of name is intended to broaden the appeal of the event. Throughout the week advertising will encourage motorcyclists to dust off their bike of choice and get busy having fun.
Federal Chamber of Automotive Industries (FCAI) Chief Executive Tony Weber explained the intention of the event was to remind riders of the efficiency and ease riding a bike offered, as well as promoting riding’s positive impact on mental health.
“When you’re on the bike, there’s nothing else like it. But life gets in the way. Ride Your Motorcycle Week is just a little extra push to get your bike serviced ahead of riding season, take the bike to work or take the long way home, take day the off and reconnect or just go and have an adventure. This is the week to start doing it.
“COVID has obviously changed the way Australians think about commuting, but the name change is about more than acknowledging working from home,” said Mr Weber.
The event also aims to draw attention to two-wheeled transport as a potential solution in COVID-19 recovery:
“Riding has a real role to play in helping Australia get back to work, offering socially distanced transportation and alleviating congestion and parking issues. As ever, our secondary goal is to capture the attention of policy makers who too often overlook riding in developing transportation infrastructure,” Mr Weber explained.
So what’s in it for you? Just two words: Solidarity and safety…
By joining this National Ride Your Motorcycle Week, you are joining a motorcycle fraternity in which thousands of people are active participants. That’s a lot of people power. The more people who ride, the more we are noticed. And that makes the public road a safer place for all of us.
Rider safety is an industry priority. That’s why before you take your bike out of its winter ’mothballs’, it is important it receives the once-over from your authorised dealer, City Coast Motorcycles. Because no-one (apart from you) knows your bike better and has all the factory-backed expertise to have your machine in tip-top shape for the long summer of riding ahead.